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16 October 2006

 Organic produce promoted to local buyers

Distinctly Cumbrian and Cumbria Organics, two organisations under the CREA banner, worked together to promote local organic produce and build links with trade buyers this weekend.

The venue was the annual Apple Day celebration at Acorn Bank near Temple Sowerby where Cumbria Organics members have promoted their meat, fruit, vegetables and other produce to the public for a number of years.  The difference this year was that Kate Gascoyne of Cumbria Organics had worked with Jon Reed of Distinctly Cumbrian to promote the event to potential trade buyers from hotels, restaurants and retailers in the county.

“We held a buyers’ event at Lowther Horse Driving Trials and Country Fair earlier in the summer,” explained Jon, “and were specifically asked about organic producers in the area.  When I realised that over a dozen Cumbria Organics members would already be gathering at the Apple Day, it seemed an ideal opportunity to invite buyers along for a great day out and to make some useful business contacts too.”

Buyers attended from a number of local pubs and restaurants as well as from Cumbria County Council and the Youth Hostel Association.  “The event gave me a chance to talk to a number of organic producers,” said Evan Roberts from the YHA.  “We’re particularly interested in meat and vegetables from Deer ‘n’ Dexter, Howbarrow Farm and Hadrian’s Organics.  Visitors to Cumbrian hostels are particularly keen to try local produce and, as an organisation with a particular interest in sustainability, we’re trying to source organic food when and where we can.”

Distinctly Cumbrian also supported the Apple Day event by sponsoring the cookery demonstration marquee where celebrity chef and advocate of local produce, Annette Gibbons, created all sorts of apple-related foods during a busy day.  “I have been cooking at Apple Day celebrations here for the past 12 years,” she said.  “Last year I was cooking in the kitchen in the main house and it was a bit crowded, to say the least.  Having more space this year was great and it is always such a pleasure to use local organic produce as well as apples from across Cumbria .”

Many of Annette’s ingredients came from organic producers at the event including bacon from Whiteholme Farm near Brampton : “Apple Day is a great opportunity for us to sell to people who wouldn’t normally come along to a purely food event,” said Lynne Perkin of Whiteholme Farm.  “We also supply the burgers for the day and every year the number increases – it is a great day out.”  

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Annette Gibbons selects vegetables from Eva’s Organics ahead of her Apple Day cookery demonstrations.

 

 

 

 

 

 

The picture shows Jon Reed of Distinctly Cumbrian and Annette with Sarah Reay and Jackie Cooper of Eva’s Organics.  

For further information please contact:

Joyce Brocklebank Sally Seed
Cumbria Organics Stoneleigh Communications
01229 716439 01539 624732